12/8/2023 0 Comments Best pinterest ads![]() ![]() There are three main places Promoted Pins currently show up for users: the main home feed, search results, and related pins. In an environment where Pinterest is now publicly traded, content creators rely on Pinterest for traffic, and Promoted Pins offer a significant return on investment, it would be crazy to ignore the power and potential behind the Pinterest advertising platform. It’s comparable to giving someone $50 and them handing you back $100. In a 2017 study done by Pinterest, they found that advertisers make on average $2 in profit for every $1 spent. In fact, 93% of active Pinterest users use Pinterest to plan purchases and 50% of active pinners have made a purchase from a promoted pin. Pinterest users come to the platform with a buyer’s mentality. Īs a visual search engine, Pinterest attracts a consumer base that is actively searching for solutions to their problems. More importantly, a significant number of Pinterest users have buying power, with over 40% of pinners claiming a household income over $100k/year. Pinterest recently announced they crossed 250 million users. Let’s break down the numbers behind Pinterest. So, naturally, the question many users have is… Why Should I Promote a Pin on Pinterest? Many content creators have enjoyed free traffic from Pinterest for years. Pinterest has also expanded its targeting options to include additional countries, US ZIP Codes, age, and much more. ![]() They’ve launched several new campaign types including video ads, shopping ads, and conversion ads. Promoted pins are exactly how they will accomplish this.įortunately, Pinterest has made significant improvements to the Promoted Pins infrastructure over the last few years. As a publicly traded company, their concern will be to produce profit for their shareholders. Promoted pins, Pinterest’s version of paid advertising, is how the company makes money. In April 2019, Pinterest became a publicly traded company. This post was originally written by Monica Froese from Redefining Mom. If a purchase or signup is made through one of our Partners’ links, we may receive compensation for the referral. ![]() Our number one goal at DollarSprout is to help readers improve their financial lives, and we regularly partner with companies that share that same vision. ![]()
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